CONNECT WITH…
Partnership Social Content Series
CONNECT WITH A FESTIVAL CONTENT PLATFORM THAT SLAPS>
Results
60M+ views
80K+ likes
30K+ comments and shares
Plus, bundles of tickets sold directly through the Three+ loyalty app
CREATIVE
DIRECTOR
Last year, we launched a new creative social content series designed to live and breathe across every platform—strengthening Three’s connection to live music, building buzz for festival season, and giving fans exclusive chances to grab early bird tickets.
Built TikTok-first and Gen Z-focused, this series tapped into festival culture archetypes and featured huge UK artists like Aitch, Becky Hill, and the undisputed legend Rick Astley (and yes, I would go to war for that man).
Our aim was simple: blend brilliant chemistry with TikTok’s best practices to create Connect With…—a content series that didn’t just boost Three’s credibility in music and festivals, but also supercharged the Three+ loyalty program as the place to get early-access tickets.
For each artist, we tapped into their passions, their stories, and their festival energy—brought to life by our phenomenal host, Rio Fredrika, whose quick wit and infectious warmth made every interview feel fresh, funny, and unforgettable.
We built a full content ecosystem around each artist, producing over 25 individual pieces of content, all perfectly timed to align with the festival season calendar and designed for maximum reach across TikTok, Instagram, and beyond.
The Connect With… series also provided a seamless lead-in to our Connect With Shorts and FestivalTok work, keeping momentum high throughout the summer.
A true win-win: building cultural cachet for Three, boosting loyalty app engagement, and helping fans get even closer to the music they love.