THREE+ EATS
Three Loyalty Programe
Serving Beats Three+ Eats with TikTok Energy
CREATIVE
DIRECTOR
It’s always great to get a fast-turn brief and spot an opportunity. I was asked to create a social-first idea to spotlight Three+ Eats' new loyalty perk: £5 off when customers spend £20 at local restaurants and takeaways.
Based on the insight that late millennials and Gen Z love a takeaway after a big night out, we built a suite of social videos tapping into the rising trend of TikTok DJs.
We enlisted the brilliant Stephanie B — an emerging TikTok DJ known for her killer remixes. We commissioned her to create a bespoke track that embedded the Three+ Eats offer in her own style. There were just two rules: she had to use TikTok’s native 'Jessie' voice to call out the offer (making it instantly familiar to platform users) and incorporate a few classic samples from Three’s brand archive.
Stephanie smashed it. She delivered a banging house track and freestyled the samples live, bringing raw spontaneity and serious spice to the content.
The results exceeded expectations: the Three+ Eats offer saw a surge in redemptions, and the campaign helped drive record sales of the Samsung S25 Ultra — making it our most successful device-linked social campaign to date.
